Business Model

While ULTRADE’s Bridgeless Crosschain Orderbook technology is on the bleeding edge of the crypto market, it is also leading the market with its DeFi-as-a-Service infrastructure technology and business model, A world-1st which further differentiates ULTRADE from competitors in the market.

In a trading market that has been marred by nefarious CEXs on the one hand, and AMM copycats on the other, ULTRADE has identified a problem not just on the trading technology side itself, but rather also a major problem that affects thousands of crypto projects, builders and communities:

If trading is a generic commodity technology, why must projects pay hundreds of thousands of dollars to CEXs to list their tokens, only to then be forced to send their users to these exchanges to trade, instead of being self-sufficient and provide value-add trading services to their users directly, self-list their tokens for trading, and earn revenue from these activities?

ULTRADE’s answer to this is simple: They don’t!

Our DeFi-as-a-Service whitelabel platform enables any project or even individual to launch their own branded version of the entire trading platform in minutes, no dev required and zero cost.

With a shared liquidity network across 12+ chains and across all whitelabel partners, where brands can self-list their own tokens, co-list each other’s tokens, set their own trading fees and earn those fees, ULTRADE is solving this problem and changing the game. ULTRADE employs a B2B2C business model whereby its growth is scalable, gaining trading users through whitelabel partners instead of spending enormous amounts of capital on direct retail customer acquisition.

With a revenue sharing model and no upfront whitelabel costs, ULTRADE is completely aligned with its whitelabel partners, while partners are aligned with each other as they benefit from co-listing each other’s tokens and enjoying shared liquidity and trading volumes. These network effects are expected to exponentially grow the value of the network over time as more and more partners join.